Thinking: Content Strategy Insights from Zvita Studio

Thinking in public

Thoughts on strategy, content, and the work of building a brand where people can see and engage with it.

18 Mar 2026

Why I Stopped Trusting Templates And Started Trusting Math

I've been building a tool for over a year now. First without AI. Painful, just using strict, calculated automations and hardcoded pixel by pixel…

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Confession: I Love When Bad Cooks Host Dinner Parties

So proud to say I MADE THIS WITH AI. I've built a tool that turns my thoughts and ramblings into…

What Pyjamas Taught Me About Thinking Like A Real Strategist

Thinking differently requires you to actually think... differently. Here's something I do often to…

Why Most "Strategic Plans" Are Really Nothing But Task Lists

It's Q1 (or Q3) so you've probably got another "strategy" meeting soon. Why the double quotes?…